Tom Brady, the NFL legend known for his unparalleled career and meticulous approach to health and fitness, has ventured into the food industry with the launch of a new snack brand. The seven-time Super Bowl champion’s latest business endeavor has already garnered attention, including praise from tennis icon Serena Williams, who took to social media to express her admiration for the product.

Brady’s latest venture brings a clean, fruit-based gummy snack to the market—and Serena Williams approves.

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